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Critics Target NRA After Shooting App Release
You’ve heard the old saying “timing is everything.” While it may not be completely accurate in the media industry, timing certainly is important. The National Rifle Association recently provided a ripe...
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Tweet Creates Red Carpet-Worthy Oscar Faux Pas
Seth MacFarlane’s off-colored jokes and Jennifer Lawrence’s dramatic trip up the stage steps were not biggest faux pas in relation to this year’s Oscar awards. The most questionable moment was when...
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Quotable: Colin Powell on Media Relations
“You are not talking to reporters. You are sending messages to the American public through reporters,” Colin Powell. This quote from Gen. Powell puts public relations and journalism into context for...
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Why I Adore My Most Popular Post of 2013
The most popular post I wrote in 2013 has continued surprising me every time I review this site’s stats. I adore the post, not necessarily because of its contents or even because of the traffic it has...
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Students Love Reading Too
I make no secret of my love of reading. I pretty much tell anyone who will listen. I also write regularly on this site about things I’ve read or update you on the progress of my goal to read 150 books...
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Westbrook’s Rant Results in Multiple PR Fails
Russell Westbrook is a lot of things—amazing basketball player, excellent fund-raiser, fashion connoisseur—but a media relations master he is not. Westbrook often is standoffish, cocky and just plain...
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How to Pitch Stories to Journalists
Public relations practitioners have more methods than ever to deliver messages to their publics. Websites, blogs and an array of social media make it easier for PR pros to communicate directly with...
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How to Overcome Your Fear of Public Speaking
The fear of public speaking is one of the top 10 most common fears adults share. It’s on the list with fear of spiders and heights. I don’t know about you, but I’d rather speak to people all day long...
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Writing White Papers to Establish Your Expertise
It seems like everyone either wants to be an expert or thinks they already are. Don’t believe me? Just check out Twitter and see how many user’s bios proclaim them as an expert in some certain field,...
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5 Simple Tips for Marketing Your Event
Events, big and small, are an important public relations tactic that take time, focus and, many times, stress to plan. The last thing you want is to plan an event only to have a lackluster response....
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